Friday, October 25, 2013

New Kansas City Logo


Kansas City unveiled a new logo recently and it has stirred quite a commotion among the locals. While the City insists that the logo will not replace the familiar heart-shaped fountain seal approved in 1992. This new logo is to be used for maketing related things. Its just an addition to a number of different logos used for different things by the Kansas City government. The designer, Emily Elmore,has been getting a lot of feedback on it. The KC Star is holding a contest to see who can make the best adaption of her logo. People are talking about it, weather good or bad is another matter all together.

I think they picked it for its simplicity and that it ties in several important logos from around Kansas City. I think they picked these colors in part because of the Royals but also in part because of the rich history in Kansas City. The Typeface I think was chosen for its ability to interlock the K and the C in a creative way. 

I like the simplicity of the new logo. I think its very simple yet elegant and it ties in a lot of the rich culture and history of Kansas City from the past, and into the future. I like that the designer is not upset that people are trying different adaptions to her design. As she said "You can't let that stuff get to you." It's nice that she's willing to allow people to try different ideas that she may not have thought of.

If you have a thought about the logo that you'd like to share leave a comment below.

To see the new logo and find out more about it, click here. This will take you to a news story on the new logo.

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